Where to Sell Your Custom GPT (And What Actually Works)
This Is Where People Stall Out
You built the thing.
It works.
You're like… okay now what?
Where do I even sell this?
Do I need a website? A marketplace? A funnel?
So instead of picking something, people sit on it.
Meanwhile, nothing is making money.
Let's Make This Simple
You do not need the perfect platform.
You need a place where:
People can access it
People can pay you
It is easy to use
That's it.
You can get fancy later.
Option 1: Direct Link (Fastest Way to Start)
If you are using a custom GPT inside ChatGPT, you can literally share the link.
Pair that with:
A payment link (Stripe, Gumroad, etc.)
A simple page explaining what it does
That is enough to start.
Why This Works
Low friction. No setup spiral.
You can validate quickly without overbuilding.
When to Use This
First version
Testing demand
Smaller offers
Option 2: Gumroad or Lemon Squeezy
These are simple platforms for selling digital products.
You:
Upload your product (link + instructions)
Set a price
Share the page
Done.
Why People Like This
Easy setup
Built-in checkout
Simple delivery
What to Watch For
You still need to drive traffic.
These platforms do not magically bring buyers.
Option 3: Your Own Website
This is where you get more control.
You can:
Explain the product properly
Show examples
Build trust
And send people through a simple sales page.
When This Makes Sense
You have an audience
You are selling higher-ticket tools
You want more brand control
Option 4: Inside an Existing Offer
This is underrated.
Instead of selling your GPT separately, include it inside:
A course
A program
A membership
Now it becomes part of the value.
Why This Works
People are already buying the offer.
The tool makes it better.
No extra selling required.
Option 5: Marketplaces (But Don't Rely on Them)
There are emerging AI marketplaces.
You can list your tool there.
But here's the reality:
Most of them do not drive meaningful traffic yet.
Treat this as a bonus channel, not your main strategy.
What Actually Matters More Than the Platform
This is the part people ignore.
The platform is not what makes something sell.
These are:
How clearly you explain it
How specific the outcome is
How easy it is to use
You can sell the same tool on three different platforms and get the same result.
Because the problem is not the platform.
It is the positioning.
This applies whether you're selling GPTs or Claude Projects.
A Simple Way to Choose
If you are just starting: Go simple. Direct link + payment page.
If you want something cleaner: Use Gumroad.
If you are building a brand: Use your own site.
If it fits your existing offer: Bundle it.
You do not need more than that.
Where People Overcomplicate This
They think they need:
Funnels
Automations
Multiple platforms
You don't.
You need one place to send people.
That is it.
Focus on the ROI, not the platform.
Final Takeaway
Your product does not need a perfect platform to start making money.
It needs a clear outcome and an easy way to buy.
Start simple then improve from there.
If you want help choosing where to sell and how to position your AI tools so they actually convert, that's exactly what we walk through inside Her AI Club:
https://heraiclub.co
meet joycehamilton
Hey, I'm Joyce — and I help service providers turn their expertise into AI tools that make money.
If you're a coach, consultant, or course creator who's tired of trading hours for dollars, you're in the right place. I teach you how to build custom GPTs, price them, and sell them — so you can earn without being personally present every time.
No coding required. No tech background needed. Just a willingness to turn what you already know into something that works for you.
Want to see how this actually works? Join Her AI Club — a membership where you'll build your first monetizable AI tool in 90 days (with step-by-step guidance, real examples, and a community of people doing the same thing).
